For the first time, ten Lebanese wineries have joined forces to launch Wines of Lebanon in the UK, a campaign dedicated to promoting the region's wines. While Lebanon has been making wine for thousands of years, its wines are little known among UK consumers – although connoisseurs consider them some of the finest in the world. One of the most celebrated Lebanese winemakers, Serge Hochar of Chateau Musar, was Decanter's first Man of the Year in 1984. Now members of the Union Vinicole du Liban (UVL), the country's trade association, have come together to try to increase their country's profile in the UK