(Forbes) - Effective today, the Next Glass wine and beer mobile app will partner with Total Wine & More, Wine.com, and Drizly to offer discounts to consumers on its recommended wines.

Those are some heavy hitting retailers, matching up with one very savvy app.

This isn’t the first time Next Glass has gotten my attention.

I’ve written before about their staff, which includes chemists and augmented reality specialists.

I’ve written about their origins — not San Francisco or New York but Wilmington, North Carolina.

I’ve written about the app’s functionality, namely, to match the user’s DNA with a wine’s DNA.

And I’ve written about the opportunity the app presented to wineries, especially those with limited distribution: any winery is welcome to send a bottle to Next Glass for analysis, and once the wine is in their database, it’s factored into the recommendation algorithm that presents wines to users.

Which is a great opportunity for wineries to gain exposure of their wines to key consumers in the exploding mobile space.