(Wine-Searcher) - An anti-alcohol group in France could make the country an international laughing stock by demanding ridiculous limitations on wine marketing.

Lobbyists from ANPAA, an organization described by French magazine Le Point as "prohibitionist", have their sights set on altering the country's laws to prohibit any reference to enjoyment of wine on any publicity and that may include wine labels.

As part of a major review to the laws on health in France, L'Association nationale de prévention en alcoologie et addictologie (The national association for the prevention of alcoholism and addiction or ANPAA) is pressing for changes to the notorious Loi Evin (the Evin Law) introduced in 1991 to restrict alcohol advertising.

Jacques Dupont writes in France's Le Point magazine that the publication has uncovered documentation from ANPAA submitted to the lawmakers working on possible amendments to the Loi Evin, which the writer described as laughable. Among other submissions, they recommend that the law is changed to forbid labeling of any brand with names such as Cuvée Plaisir.

All reference to pleasure linked with wine could be banned. Up to now the law has applied to posters and publicity but, in future, Dupont suggests it could apply to labels. This would mean that a back label could not even make reference to the suitability of a particular food match.

In October, when the Rhône Valley's industry body Inter Rhône launched its latest advertising campaign for red Côtes du Rhône, its agency came up with a clever visual image of a red balloon, which could symbolize a simple glass of red wine. The word "ballon" in French means balloon, but it also means a small wine glass such as you might order in a bar. The campaign also has the words "Au gout de la vie" meaning "A taste for life". Inter Rhône says that the balloon symbolizes escapism and a dream that is accessible to everyone.

ANPAA reacted by starting legal proceedings against Inter Rhône for breaching the Loi Evin. Earlier this year, after nine years of wrangling, ANPAA lost a similar case against the CIVB, Bordeaux's promotional body, when they claimed its advertising campaign, which included portraits of vignerons, was contrary to the law. ANPAA's defeat doesn't seem to have deterred it from acting against the Rhône organization.In an interview with Western Farm Press, California Sustainable Wine Awards Executive Director Allison Jordan said the 2015 awards ceremony will bring positive attention to winemakers.