(Blogs-Rue89) - The Princesses of the Anjou wine winemaker Sébastien Fleuret is seen repressed by the Food and Drug Administration "for indecent" because of the act committed by one of the small figures drawn on the label: the finger. Way to illustrate that one can be a "princess" and a little punk? Anyway, this prohibition did tell the winemaker, not stingy with provocative:

"In the US, you have the right to gun black, but not to the finger on a wine label. Do you even lift?"

The comical history is that the wine in question was produced 300 bottles (50 cl each what is more). A straw, a drop of water. The winemaker had also send only 48 bottles in the United States. But, as often, the prohibition attracting interest. And here is the confidential cuvée overhyped (it darkens we also open in the panel, but happily):

"I get lots of requests for interviews," explains the winemaker, "but now I refuse all [we are the exception, NDLA], because it is our association I want to emphasize, the collective not this wine ... »»

Indeed, it is at least an opportunity for the winemaker to talk about the little owls winemakers association of Anjou to which it belongs: In connection plays. It also organizes a wine tasting weekend in Rablay-sur-Layon (49), with fifteen present winemakers. This will include taste the famous vintage "outlaw".

Hit and stained label

That said, prohibitions for stained label offense occur regularly. Thus, the cuvée "I want" by Jean-François Ganevat (Jura) shocked, especially in Quebec , by its label that shows a woman drawing slipping a hand into her panties.

The importer of the wine had then had to sign a release to each of its customers, by which "he claimed to have learned of the controversial work that dresses the cuvée and agreed to buy this wine in its original wrapping." Another labeling, softer, held elsewhere.

Another famous case: the Mouton Rothschild label in 1993 , close prestigious vintage Pauillac, censored in the United States, again because of the label this time with the charcoal drawing - yet arch-classic - a young girl naked. A second uncluttered label was designed specifically for this market.