(MaddNeess) - Wine, topic of conversation and excitement for the most passionate about becoming an innovation worldwide. In France, many startups that are positioned in this market, which mixes both traditional and digital economy. Precursor there is a few years, and Le Petit Ballon subscription plan had already opted for this sector, which remains strong passion and expertise seller asset. This is also why the young company had built its offer around the opinion of professional sommeliers. Meanwhile, other startups like 10-Vins in Nantes, Ivino (which merged with Vinocasting ) Fundivino or Tagawine were integrated in this growing market.

The study by 33entrepreneurs whose content is derived from the analysis of more than 4,000 academic research papers, has identified a strong trend innovations mainly focus on sales channels and via mobile applications for 46 % and 22% of the studied startups.

Rereading: How to sell wine on the Internet? E-commerce lesson by Euvino

"The analysis work all this data has highlighted that innovation covers the entire value chain of wine. it is a traditional market which amounts to almost $ 300 billion a year and whose growth is estimated at 18% for the next five years, "says Vincent Prêtet, founding president of 33entrepreneurs.

Contrast between the expectations of the consumer and producer

Rooted in the traditions, wine producers do not seem ready to make digital innovation a priority, although this appears to be a strong demand from consumers. This is illustrated by the innovations implemented by innovative companies, which are mostly positioned B2C, especially via the format for mobile applications. The strong tendency of consumers to download mobile applications, illustrates the fact that these are demand information and reliability. 

On the other hand, B2C addresses psychological barriers (like to get in touch with the producer) or physical (fragility of the product, sensitivity binding logistical conditions), but "it leaves an important place in terms of opportunities for other links in the value chain of wine, "says Vincent Pretet.

Europe, the second most innovative country

For more than 7 months 33entrepreneurs wished to analyze the 10 largest investment in the sector and draw key lessons. "With nearly 30% of capital raised, Europe is a good investor in innovation compared to the USA totaling the remaining 70%," says Vincent Prêtet. Founded in Copenhagen (Denmark) and based in San Francisco (California), is the application Vivino which totals to date the largest round of Winetech sector (application only). Launched in 2009, it accounted in July 2013, more than a million wine references in its database.