(GlobalNews) - A liquor retailer’s campaign to discourage pregnant women from consuming alcohol has been described by one Toronto woman as “offensive and wrong on so many levels.”

Laura Jamer saw an ad by the Liquor Control Board of Ontario (LCBO) that shows a naked pregnant woman holding a sign with the word “love” in red and the message “Love your body, love your baby. Don’t drink while pregnant” below the image.

LCBO stores displayed the campaign from Aug. 25 to Sept. 12 in partnership with FASworld Canada, an organization focused on education about Fetal Alcohol Spectrum Disorder.

After seeing more of the ads — including a four-foot-tall poster — Jamer posted her thoughts on her Facebook page Monday and sent a complaint to the LCBO.

“I thought the message behind it was very condescending and that it implied if you have a glass of wine, it meant you didn’t love your body, and it meant you didn’t love your baby, which is really what I take issue with,” she told Global News. “It’s the way that this is put forward.”