(CNN) - In Lebanon's picturesque Bekaa Valley, life moves at a gentle pace.

Tractors trundle along narrow country roads while sleepy vineyards blossom beneath the pleasant glare of the mid-afternoon sun.

It's here, amidst this green and fertile hinterland, that the roots of Lebanon's modern wine making industry have borne fruit.

But conflict across the wider Middle East region has disrupted this idyllic country scene in recent years.

According to Charles Ghostine, managing director of local winemaker Chateau Ksara, tourists have been put off from traveling the Bekaa Valley because of the violence unfolding nearby.

Visitors from neighboring Syria were once among Ksara's best customers, he says, but that's changed dramatically since that country's devastating civil war began three years ago.

"We used to have 70,000 visitors per year," Ghostine says. "The Europeans and the Americans and Japanese used to come to Syria and then to visit Lebanon.”ruins

"It (also) affected us because we used to export 300,000 bottles to Syria per year. Now we're exporting around 50,000 only."

Ksara has been forced to look towards new markets to make up for this shortfall.

Along with Lebanon's other wine makers they are rallying to promote their goods and produce collectively.

"When we go to international fairs, we go under a Lebanese pavilion," says Ghostine. "Before every participant used to go and to have his own booth."