The champagne bubble has finally burst as the French turn instead to the cheaper sparkling wine, crémant. As France and the world nurses its economic hangover, makers of crémant – fizzy wine that is made using exactly the same methods as champagne – are in the pink. "We are in a position to take market share from champagne," said Jérôme Billard, 38, a winemaker from La Rochepot near Beaune in Burgundy's Côte d'Or.