(Wine-Searcher) - A new business accelerator could help Bordeaux become the world's leading wine technology center.

Wine is an increasingly crowded space in the tech scene, with thousands of start-ups, web platforms and apps being released to aid wine drinkers in their pursuit of an easy wine drinking experience.

A new business accelerator has been launched to bring this innovation in the worlds of wine and technology together in one of the wine world’s most famous wine cities: Bordeaux.

33entrepreneurs is the first accelerator to focus on the three things the French do best: wine, food and tourism. The plan is that selected entrepreneurs from around the world will gather in Bordeaux where they will have access to investment, mentoring and a way to take their ideas and businesses to the next level.

Vincent Pretet, founder and CEO of 33entrepreneurs, believes that Bordeaux is a perfect fit. After visiting some of the world’s digital hotspots in 2013, he realized that the French tech scene needed something to attract international players; wine, food and tourism were the obvious choices.

“Play to our strengths. Even though we are in France we do have some very good assets on the balance sheets. We want to play with them, rely on them and choose people around these three pillars,” Pretet says.

Among the digital and venture capital companies providing mentorship and investment for the startups is Château Lynch-Bages, a winery with a passion for new technology. Pretet points out that the château’s strengths lie in making wine rather than producing this technology and so, by teaming up with 33entrepreneurs, they could take a back seat while still guiding the direction of the innovation.