(TheRegister) - CANN50 Wine vendors are fighting against ICANN's plans to introduce .wine and .vin top level domain names.

During a packed government advisory meeting of the Internet Corporation for Assigned Names and Numbers in London on Monday morning, France's minister for digital affairs Axelle Lemaire told delegates that her country was opposed to assigning new global top level domains (gTLDs) to wine.

She argued that such a move could threaten France's desire to "preserve the cultural diversity" in the country which has various regions well-known for their production of wine, most famously champagne.

"ICANN cannot ignore public interest," Lemaire said. "ICANN will be defending a commercial position that is only promoted and defended by some players at some other international instances."

The minister's comments received warm applause from the audience.

Brussels' unelected digital czar "Steelie" Neelie Kroes, who was also present at the high-level talks this morning, said that ICANN had to recognise that "progress on accountability is key."

She added: "You have to take account of the public interest. Dot-wine is one but others are equally important for other regions."

Lemaire urged other governments at the meeting to delay progress with .vin and .wine gTLDs. The politco added that ICANN could help end the wine row by listening to other voices and the business community.