Cameron Diaz, Recession Can’t Stop Winemakers in ‘Ugly’ Economy

Mar 15, 2010

(Bloomberg) - Vintner Ben Sharp was waiting to meet a distributor at a New York cafe last year when he spotted actress Cameron Diaz at a nearby table.“I thought, ‘The wine is a really important deal, but you see a celebrity and you get butterflies,” said Sharp, owner of Capture Wines in California’s Napa Valley.Sharp quickly calmed down and impressed the distributor with his new sauvignon blanc, the first premium vintage from his winery. But his hardest work lay ahead: trying to sell 6,500 bottles of the 2008 Tradition Sauvignon Blanc at $32 apiece during the most severe economic slump since the 1930s.

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