(Forbes) - There are very few places where there’s leeway in getting supercreative with naming conventions–that is, where the naming convention is to be unconventional. Race horses, high tech companies, rock ‘n’ roll bands and other pop acts, especially in hip-hop, spring to mind.

A new one has emerged in wine-christening, no doubt because of the need to get attention in a crowded marketplace. The unconventionality seems to go mainly with inexpensive wines, the only ones I’m really familiar with. (The trajectory of my oenophilia is basically from Manischewitz to Boone’s Farm to Yellow Tail.) I’ve tried only a few of the funny-sounding numbers below, most if not all under $20 a bottle, and to my undereducated palate, they tasted fine though seldom terrific:

• Three Blind Moose                                                                                      
• Middle Sister
• Sweet Bitch
• Two Buck Chuck
• Flip-Flop
• Marilyn Merlot
• Stark Raving Malbec
• Little Black Dress
• Fat Bastard
• Il Bastardo
• Dracula’s Blood
• The Wolf Trap
• 7 Deadly Zins
• Skuttlebutt
• Layer Cake
  Le Cigar Volant
  Jam Jar
  Cupcake
  Bulls Blood
  Lock & Key
  Cat’s Pee on a Gooseberry Bush
  Mommy’s Time Out
  Gnarly Head
  Bored Doe
  Goats Do Roam