The generic body represents 10 wineries that are interested in exporting to our shores.

PLB has snapped up Vini Brazil, Bibendum has taken Miolo and Stevens Garnier has added Aurora to its roster.

Wines of Brazil’s Ana Paula Kleinowski, who is overseeing the export project, believes the remaining seven wineries will gain distributors in the next two months.

Waitrose and Marks & Spencer have recently taken on Brazilian wines, and Waitrose plans to run a Brazilian promotion in the spring of 2014, while Marks & Spencer sent its winemaker out to the south American nation to blend some wines that it will sell.

Copestick Murray is also launching an I Heart Brazil wine.

And with the upcoming Olympic Games and the World Cup set to see the world’s focus turned on Brazil, Kleinowski believes it will continue to strengthen its position in the global wine market.

The UK accounts for 10% of its exports and the body is determined to grow its presence in the UK off-trade.