A few days after the massive Bottlerock music festival in Napa, staff at some of the wineries that participated were a bit groggy but still singing the praises of the event. They said they enjoyed the music but also benefited from brisk sales and getting their brand in front of a whole new set of customers. One winery in particular enjoyed some rock-star publicity at the event, which ran from May 8-12. John Egan, sales operations manager for 75,000-case Rombauer Vineyards in St. Helena, Calif., said he was working in the winery’s tent on Saturday afternoon “when my phone just started to blow up.” Unbeknownst to Egan but Perry Farrell, lead singer from Jane’s Addiction, was up on the main stage of the festival taking swigs from a bottle of Rombauer and commenting on it being a wine from a great year.

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