(PRWEB) - Glasshaus Wine Company, based in Petaluma, offers a new twist on the traditional winery wine club program through a crowd-funded subscription model to finance its yearly production costs. Similar to some community supported agricultural models (Canvas Ranch, Tara Firma Farms), wine enthusiasts become members by purchasing annual wine ‘Shares’ prior to the wine being produced (à la Futures). Each share equals one case of Glasshaus wine at a 20% discount off the retail price. Members can purchase as many shares (cases) as they like and they are rewarded with greater discounts the longer they remain in the program.

Glasshaus also pledges another 20% of their profits to youth mentoring organizations across the country. In the Petaluma area, these monies will be allocated to Mentor Me Petaluma, a local non-profit helping at-risk Petaluma youth with adult mentoring relationships. Outside of Petaluma, member geography and sales demographics determine the distribution of donations to similar programs.