(GlobalPost) - Over the years South African icon Nelson Mandela has inspired a clothing line, pricey artworks and countless cheap souvenirs, all of which have fuelled debate over the use of his image.

Now wine lovers can toast his name with the "House of Mandela" range launched by family members, a product that has raised fresh questions about the uses and abuses of the statesman's legacy.

The label's founders are adamant that the venture does not exploit him, however.

"This is not about Nelson Mandela, this is about the House of Mandela," said Makaziwe Mandela, his oldest living child aged 59, who started the label with her daughter Tukwini.