(Wines&Vines) - Online retailer Fab, which sells a wide variety of products all featuring hip and creative design, is now selling wine. The site already features high-end food products and wine accessories such as bottle racks, decanters and pourers, and as of today it is offering bottles of wine.

While Fab is touting the wines, the actual sale will be handled by participating wineries and Sonoma, Calif.-based Wine Country Connect. Participating wineries pay Wine Country Connect to gain a spot on Fab’s wine sales interface.

“We created Fab to make great design accessible to a wide audience, and that philosophy extends to fine food and drink,” site founder Jason Goldberg says of Fab’s new wine page.