(Wines&Vines) - Digital media consultant Rick Bakas of San Francisco, Calif.-based Bakas Media told wine industry members at marketing seminars in Oregon and British Columbia a year ago that indicators pointed to a breakthrough for mobile commerce in 2014.

“This is the year that’s targeted for mobile media and mobile marketing to explode,” he said at the time. Wineries should, at the very least, have a mobile landing page for online visitors using smart phones and tablets – not simply a web page, which can be very difficult to read and navigate around on a mobile device. He said a welcoming feature like this would build a relationship with aficionados and potential customers.