(TheGrocer) - Sales of beer, wines and spirits will continue to slide in Western Europe, as growth in Asia continues, a report has claimed.

Beverage researcher Canadean said that by 2018, 40% of the world’s beer and 80% of spirit consumption would come from Asia, driven by China and India.

Kevin Baker, alcohol account director at Canadean, said increasing globalisation was leading to an “equalisation of consumption”.