(Wines&Vines) - Producers of fine wines are not getting their share of lucrative wine-by-the-glass programs in up-scale restaurants and hotels, contend Sunny Fraser and David Gordon. The Miami-based couple challenges that shortfall with “The Vini,” a sleek, screwcapped glass tube that delivers a 187ml serving.

Unlike existing single-serve wine packages, the Vini is not intended to be a “ready to drink” beverage. The RTD wine market is beginning to thrive, especially at sporting events and other venues where plastic is de riguer and wine quality of secondary concern. “The Vini is fine wine and should be treated as such,” Gordon stated. “It is supposed to be poured into a wine glass like all fine wines. It’s not a gimmick, so we don’t recommend drinking it straight from those bottles.”