(Mashable) - Finding a bottle of wine that suits your tastes — and doesn't turn out to be a disappointment once uncorked — isn't easy for the non-sommelier. Club W, an online wine club, wants to change that by identifying what you like and making suggestions.

Mark Lynn, CMO at Club W, tells Mashable it's actually a "modern take on the traditional wine club." The service acts in partnership with wine makers around the world, sometimes even financing them, to deliver less expensive, great-tasting wines to your door.

Learning Your Tastes

It starts with an online profile. When you sign up at Club W, you're asked to answer a series of questions about your tastes. Lynn says it's a way to identify your palate, as well as how adventurous you are. No wine questions here. It's mostly how you take your coffee and whether you like salt in your food.