(Wines&Vines) - Print the CCOF logo on your back label. Drive trade members to your website. Pass out marketing information and brochures. Representatives from sustainability-minded wineries discussed various ways that wineries promote their green initiatives March 26 at the San Francisco City Club. The event, organized by the Wine Institute, encouraged California wineries to consider whether they are doing the best job of sharing information about their sustainability practices with decision-makers and consumers.

Marissa Lange of LangeTwins Winery and Vineyards in Acampo, Calif., said the winery prints the logo from its third-party sustainability program at the bottom of emails, on the back of tasting menus and anywhere else consumers and members of the trade will see it. (LangeTwins uses the Lodi Rules Sustainable Winegrowing program to measure progress.) Lange said her family’s business plans to expand its acreage every year, and new vineyard acreage will adhere to the Lodi Rules program