(TheDrinksBusiness) - Israeli winemakers on the West Bank are facing a growing battle with the European Union over how they label produce from this politically sensitive region.EU officials are urging member states to label goods produced from Israeli settlements as either “Produce of the West Bank (Israeli settlement produce)” or “Israeli produce of the Occupied Palestinian Territories”.However, wine producers in this disputed area are speaking out against this international pressure, which they view as unjust victimisation.

“This is pure racism,” Yaakov Berg, founder of Psagot vineyards told the Telegraph. Having established the venture near Jerusalem almost a decade ago, he now produces around 120,000 bottles of wine each year.