US: Where Is California's Central Coast?

Mar 19, 2013

(Wines&Vines) - Say “Central Coast” to consumers in Boston and they may think you’re referring to North Carolina or somewhere else along the mid-Atlantic. Consumers in Florida, however, think of the Tampa area. Few consumers in the East connote the phrase “Central Coast” with the key California wine region that is home to thousands of acres of productive vines, hundreds of wineries and about a quarter of the state’s Chardonnay production. Some even think Paso Robles and San Luis Obispo—two of the largest cities in the region—are located exclusively in Mexico. That realization comes from to Michael Heintz, the senior marketing director for E. & J. Gallo winery. Heintz participated in the general session in Paso Robles today at the inaugural WiVi conference organized by Precision Ag Consulting and Wine Business Monthly. Organizers estimated attendance was about 1,000 people at the event between 600 registrations and about 300 exhibitors. The conference’s name (pronounced “why-vie”) comes from taking the “wi” of wine and “vi” of viticulture.

Say “Central Coast” to consumers in Boston and they may think you’re referring to North Carolina or somewhere else along the mid-Atlantic. Consumers in Florida, however, think of the Tampa area. Few consumers in the East connote the phrase “Central Coast” with the key California wine region that is home to thousands of acres of productive vines, hundreds of wineries and about a quarter of the state’s Chardonnay production. Some even think Paso Robles and San Luis Obispo—two of the largest cities in the region—are located exclusively in Mexico. That realization comes from to Michael Heintz, the senior marketing director for E. & J. Gallo winery. Heintz participated in the general session in Paso Robles today at the inaugural WiVi conference organized by Precision Ag Consulting and Wine Business Monthly. Organizers estimated attendance was about 1,000 people at the event between 600 registrations and about 300 exhibitors. The conference’s name (pronounced “why-vie”) comes from taking the “wi” of wine and “vi” of viticulture.

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