(NEWS) - WINEMAKER Treasury Wine Estates (TWE) wants federal and state government support to help rebuild Australia's reputation as a supplier of quality wine. TWE chief executive David Dearie says the strength of the Australian dollar is making it hard to compete at more commercial and popular price points against wines from other countries. Also, Australia's reputation as a supplier of quality regional wines had been "dumbed down" to the point that Australian wine was considered to be a commodity-style wine in many markets.