(Just-Drinks) - Consumer behaviour has been transformed by technology, but the main consumer trends all have their roots in mankind’s most primeval impulses. There are some important lessons for drinks marketers, as Wine Intelligence explains. Our lives are changing fast. When asked why this might be the case, most people will tend to say it’s all down to the internet: Instant access to information, social networking, personal empowerment. But, this technology has not changed the way that human beings function. It’s made things possible that were impossible 25 years ago, but fundamentally we’re still the same animals that we’ve been for the past 50,000 years.