(BizCommunity) - The more inimitable and attractive a wine label design is the greater chance the bottle has of being purchased. It is widely believed that wine label art is reflective of the quality of the wine inside. The double purchase The artistic appeal of wine bottle labels initiates the first purchase, while the quality of the wine initiates a second purchase. Wine labels are no longer used to only communicate information about variety or winery but are used as a wine marketing tactic to attract potential buyers.