(Patch) - Sonoma Valley Vintners & Growers Alliance has unveiled a new multi-faceted marketing program called “Roots Run Deep.” The campaign creates a platform for sharing the Sonoma Valley story in a way that is memorable, motivating, differentiating and engaging to target consumers, according to a news release. More than 200 Sonoma Valley vintners and growers gathered at The Lodge at Sonoma on Jan. 17 for the 2013 Alliance's Annual Meeting, to hear about the new brand identity, which is the result of a two-year marketing initiative.