(Eater) - Who's in the wine business now? Guy Fieri. Sorry. The Flavormeister has purchased a five acre vineyard of pinot noir grapes in Sonoma County, and has plans for organic farming techniques, opening a tasting room, and using "the grounds to educate children about cooking." Fieri tells the Press Democrat he's still toying with the wine's name: "Our son's names are Hunter and Ryder, so we'd call it the 'Hunt and Ryde.'" Naturally. Fieri's Knuckle Sandwich, LLC (yes, really) has put in an application with the city of Santa Rosa to open the tasting room and hold events there, but there seems to be some concern about the possible noise level.