(TheDrinksBusiness) - C&C has reported an 11.9% volume decline in its third quarter UK cider sales, adding weight to recent moves within the sector to pursue growth in other markets. C&C ciderAlthough the Magners brand owner pointed out that this result represented an improved performance on first half sales, which it attributed to increased off-trade promotional activity, it remarked: “There has been little discernible improvement in the trading environment for UK LAD [Low Alcohol Drinking] in the third quarter. “It remains a tough market for brand owners and the increased competition in cider is adding to pricing pressure.”