(NapaValleyRegister) - eWinery Solutions and Napa Valley POS have merged operations to form a new company offering “a full spectrum” of direct-to-consumer services to the wine industry. Napa Valley POS president Martin Olsen will become the chief technical officer and chief customer satisfaction officer, while Ron Scharman will remain president of the company and oversee finance, human resources, contracts and partner channels. Richard Kline will continue as CEO, providing strategic direction and overseeing new products to bring to market and the sales team. The combined company will maintain all 38 employees, two offices in Napa, and Nevada City, Calif., as well as both brand names.