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Diageo looks to make its mark with brand as it buys into Jim Beam premium US bourbon whisky
Dec 10, 2012
(ThisisMoney) - Drinks giant Diageo has the maker of Jim Beam in its sights – with a particular interest in the Maker’s Mark brand of premium Kentucky bourbon whisky.
The company, which owns Guinness, Smirnoff and Baileys, is thought to be interested in a number of brands owned by US-based Beam.
Maker’s Mark is a long-standing target of Diageo chief executive Paul Walsh.
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