US: Pennsylvania Liquor Control Board spent $475K to hype own brands

Dec 2, 2012

(TribLive) - Although state Liquor Control Board chief executive Joe Conti claimed his agency channeled no resources to promote its eight controversial in-house brands of wine and spirits, records obtained by the Tribune-Review tell a different story. The LCB spent nearly a half-million dollars last fiscal year, about 10 percent of its advertising budget, to promote five of its own private-label brands — TableLeaf, Dialed In, LA MERIKA, Hayes Valley and Las Parcelas, records show. No money was spent on two other wine brands, Zita and Vinestone, or Copper Sun vodka.

Share: Delicious Digg StumbleUpon Reddit Furl Facebook Google Yahoo Twitter

Comments:

 
Leave a comment





Advertisement