(News) - SO-CALLED 'natural' wine is often a marketing gimmick that misleads consumers, some experts say. "These are all things that don't exist - natural wines, the tooth fairy and Father Christmas," says Robert Joseph, a wine trade veteran who is one of the most prominent naysayers. Natural wine does not exist as a legal category in the European Union, despite flourishing movements in Italy or France, the two biggest producers in the 27-nation bloc.