(Just-Drinks) - Just about everyone in the wine trade wants to do business with China. And by now, just about everyone has realised that, despite the explosive growth in the Chinese market, this isn’t the easiest thing to achieve. Barriers to entry are numerous; failure rates are high. Understandably, exporters expend a lot of time and energy dealing with the bureaucracy issues they face in China, the logistical conundrums they need to compute, and the business etiquette they have to grasp. After all that, sometimes the consumer can be an afterthought.