(ThisIsMoney) - Amazon has rarely put a foot wrong. From its humble beginnings selling books from a California garage, Amazon expanded and diversified into other sectors, from music to toys and games, clothes, garden furniture and of course, the Kindle ebook reader and total sales of £30 billion. But one area where it has so far failed to make an impression is in the potentially lucrative world of wine retailing. Until now. Plans to sell a range of 1,000 wines in 12 American states have raised expectations that the group will make similar moves in Britain and go head to head with wine merchants and the supermarkets.