(BDLive) - EXPORTING wine to China is not about just dipping in and out when occasional opportunities arise. In order for South African wine producers to reap the benefits of the promising export market to China, they must establish a Chinese-focused producers' association, backed by the South African government, tasked with cracking this huge emerging market and making our commitment to the Chinese market crystal clear. I have seen the South African wine industry evolve from an unknown entity internationally, to one that still captures far too little attention outside of our borders, given its quality.