(PressDemocrat) - Online retail giant Amazon.com is making yet another attempt to capitalize on the complicated market for online wine sales, a closely-watched initiative that could open a new distribution channel for wineries. If it succeeds this time after two previous failures, Amazon could bring exposure to boutique wineries that are too small to land a deal with major distributors. And wineries that opt to play could find an alternate route to consumers, bypassing the traditional three-tier distribution system that dates back to Prohibition.