(TheDrinksBusiness) - Which spirits brands are the most popular in the world? Jack Daniel's is the fifth most popular spiritIn spite of a global recession millions of cases of spirits are still sold around the world every year. Whether in a cocktail, a mixer or straight-up, people enjoy their spirits everyday. But which spirits brands are the most popular? After a disappointing 2012, with a slight drop in sales, Bacardi has fallen behind in the race to grab the top position. Jack Daniel’s enjoyed a bumper year and a huge increase in its sales numbers saw the brand improve its position in the list. Absolut also saw an impressive increase in its sales, but this did not translate to an improvement in its top 10 position.