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‘Chateau’ isn’t made in America, French vintners say
Sep 23, 2012
(WashingtonPost) - When Dominique Haverlan pastes the label “Vieux Chateau Gaubert” on his wine bottles, he proclaims this to his customers: I am selling you 400 years of French pedigree, the shadow of aged Palladian buildings restored at a cost of nearly $2 million, the fruit of 87 acres of vines tended to like children and the glories of a winemaking heritage here in the Graves flatlands near Bordeaux that reaches back for centuries.
How, then, Haverlan asks, can American winemakers pretend to put “chateau” on their labels from the New World? What chateau?
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