(TheDrinksBusiness) - Public interest in Brazil is growing ahead of the 2014 World Cup and 2016 Olympics, and a range of importers are poised to release their first Brazilian wine brands on the UK market in the coming weeks. As the Olympic flag passed from London to Rio, the spotlight of public attention was moved firmly onto Brazil. Several UK importers are now capitalising on the public interest with the launch of a range of new wines over the next month. Waitrose gained strong publicity with its launch last month of the sparkling Brut Rosé from Brasil’s biggest sparkling producer, Miolo. Fiona Juby, of Miolo’s UK agents, Barwell & Jones, says: “People are trying to think where the next big thing is coming from in wine – it just could be Brazil”.