WINE “HANDBAG” TREND GAINING MOMENTUM

Sep 12, 2012

(TheDrinksBusiness) - A trend is developing for boxed wine aimed at women in the shape of a handbag in a bid to boost the packaging’s unfashionable image. Keen to appeal to fashion savvy consumers, Swedish company Vernissage has released a trio of on-the-go boxed wines shaped to look like designer handbags. Created by Stockholm-based graphic designer Sofia Blomberg, the so-called Bag-in-Bag wine is made at the Nordic Sea Winery in Sweden run by Takis Soldatos

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