(Decanter) - Provence rosé could suffer the same fate as Beaujolais Nouveau if the region’s producers chase profits ahead of quality and bottle too early, some producers are warning. The wine is enjoying a rise in global demand: exports from Provence to the US grew 62% in volume and 49% in value in 2011 compared to 2010, the eighth consecutive year of double-digit growth. But producers are bottling earlier to get their wine on the shelves. ‘Three years ago people were bottling in February, last year it was December, even late November,' Dominique Renard, commercial director of Domaines Ott, told Decanter.com.