(NBBJ) - In case you haven’t noticed, young adults no longer wear watches. Is it because they are indifferent to the time of day and have nowhere to be? Of course not. It’s because smartphones have taken the place of watches, as well as encyclopedias, dictionaries, phone books and in many cases, even traditional computers in the lives of many so-called “Millennial” consumers. But trust us, they remain just as interested as their parents in the time of day. But unlike their parents, they have an entire digital world of information at their fingertips, offering wine marketers a unique opportunity to engage this information-thirsty demographic. Their phone is their lifeline and the key touch point to engage them with your brand. It is changing the way consumers, especially Millennials, purchase wine.