(Forbes) - There are a number of great mobile wine applications out there, but most of them cater to hardcore oenophiles. For the average consumer, though, these apps tend to be a bit too bulky, confusing, and time-consuming for comfort. For the infrequent wine drinker that finds herself tarrying down the supermarket wine aisle every now and then, there’s a nifty little mobile app called Vivino that makes for a good wine-shopping sidekick.