(ChinaDaily) - The Alsace Wine Route is 170 km long and was inaugurated in 1953. It crisscrosses vineyards from north to south along the foothills of the Vosges Mountains. Designated as one of France's most beautiful tourist routes, it features wonderful landscapes, with more than 100 towns and villages dotting the vast Alsace vineyards. The Alsace Wine Route is a magnet for wine lovers. The route leads to the doors of wine cellars and tasting rooms, most of which are open all year round to visitors. For the majority of tourists, perhaps, the charm of the trip lies in the exploration of picturesque medieval towns and villages. Like many wine producers in the region who are showing a developing interest in the growing Chinese market, Alsace is making more efforts to attract Chinese tourists to the area.