ALCOHOL BRANDS EXCITED ABOUT TWITTER AGE VERIFICATION

Jul 16, 2012

(TheDrinksBusiness)Twitter and Buddy Media has launched a free tool designed to help alcohol brands market only to people of legal drinking age. Jack Daniel’s, Jim Beam, and MillerCoors’ Coors Light and Miller Lite have served as the testing group. Now that the program is public, any advertiser can go ahead and add the restrictions onto their Twitter account.

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