(Wines&Vines) - The harrowing, time-consuming and absolutely essential task of winning label approval from the Alcohol and Tobacco Tax and Trade Bureau (TTB) may become simpler starting today, when the bureau’s new form—with new regulations—takes effect. After a lengthy process of industry consultation (including the Wine Institute’s Public Policy Committee), a public comment period and two months of required review by the Office of Management and Budget, the revised form for COLAs (certificate of label approvals) was scheduled to go live July 1.