(TechCrunch) - The Pinterest effect on e-commerce sites continues: online wine retailer Wine.com, a company with $67 million in annual revenue, is adding a social shopping component to its website which not only looks like Pinterest, but is also powered by Facebook. Wine.com says it’s using technology provided by Sociable Labs, a San Francisco-based startup which introduced its licensable “EverShare” product suite earlier this year. But while Wine.com’s change is a notable one for them, the bigger story here is the traction that Sociable Labs is seeing, thanks to the “Pinterestification” (not a real word!) of e-commerce.