(TalkingRetail) - In an emerging category, boasting a positive 41% growth in value sales, Blossom Hill, owned by Percy Fox & Co. is launching a new reduced alcohol wine based drink, aiming to raise the credibility of the category through its taste proposition. This summer sees the exciting launch of Blossom Hill Vie, a quality tasting 5.5% vol product. The UK reduced alcohol wine based drinks category is still relatively new, emerging over the last two years it is already worth £22.7m. Despite this, currently only 20% of wine drinkers buy into the reduced alcohol wine based drinks category, but a further 50% of consumers say they would potentially buy reduced alcohol wines in the future.